In a world with endless social media platforms popping up all over the place, finding the right one is important. Regardless of whether it’s a business or personal brand, social media is one of your best assets. Selecting the right platform can be tricky, but Lion Sourced are here to help! In this article, we look answer the question: Which social media should I focus on?
Which Social Media Should My Business Focus On?
Below we will be discussing various social medias and which businesses they are best suited to.
Facebook is perfect for businesses creating text-based content. If you have a blog and regularly update it, posting each article to Facebook will help you out. On Facebook, your posts will be shown prominently, with a thumbnail and brief overview. This platform is also great for organizing events and engaging with local clients.
Instagram / Pinterest
These two share a section because their user base is very similar. Companies with visual content will thrive on Instagram and Pinterest because of how posts are displayed. Create beautiful products or are a Photoshop expert? Focusing on Instagram and Pinterest might be the way to go.
Posting on Youtube allows you to explain more about a particular product and/or service. Companies that offer more than what meets the eye will find this very appealing. Youtube has no word limits and as a result, this allows you to go into as much detail as you wish.
Hashtags on Twitter can help you to find a fresh audience with text-based posts. While the site snippet won’t look as visually appealing as on Facebook, the increased reach is a tempting offer. Twitter is also full of active ‘Retweet’ accounts, pushing your impressions to new heights.
Which Social Media Should Individuals Focus On?
Most individuals simply cannot build a ‘following’ on a personal Facebook page, but that shouldn’t put you off entirely. Create a page for yourself, or a desired niche, and grow your audience this way instead.
Instagram / Pinterest
The influencers dream. Instagram is particularly inviting to individuals looking to grow, as both the algorithm and hashtags will work in your favour. You can also make money on Instagram at a much lower follower count, as brands usually look for engagement rate first. Instagram is usually always the answer provided when the question ‘which social media should I focus on?’ is asked.
Individuals with a large subscriber base can earn lucrative sponsorships on Youtube. Another great thing about Youtube for influencers is that it can become a ‘secondary’ platform – Build an audience on Instagram or Twitter before launching your channel. You can then direct your existing follower base to your newest videos.
Twitter is another popular social media platform for influencers. Hashtags can broaden your horizons and engaging with other accounts can help grow your fan base. Many people also seem to get verified on Twitter without the need for an official website or a HUGE following. Offer value with your posts and that blue tick can come faster than you think!
Which Social Media Should I Focus On?
By using the above text for each social media, you can find one that will help you achieve your goals. You can also mix and match for greater performance. For example, if you have a blog that posts once a day to a few times per week, using Facebook and Twitter together could be a smart choice.
It’s also important to remember that focusing on one social platform does not mean you should ignore the others. Update all your accounts when possible, even if it’s just an occasional post.
How To Focus On Your Chosen Social Media
Hopefully by now, you’ve answered the question ‘Which Social Media Should I Focus On?’ or at least have a rough idea. Here’s how you can focus on your selected platform:
Schedule In Advance – Many big brands will sit down for an hour or so and post content for a week or two in advance.
Engage With Others – Like, comment and share other profiles. They may return the favour in due time.
Make It Good – Put some thought and creativity into your posts. Make them stand out from the crowd!
Be Consistent – Scheduling your posts will help with this greatly. With any social media, consistency is key to growth.
Repeat the steps above and watch your following grow over time. Once you’ve built one social platform, diversify into another by being loud on your preferred account. Tell your existing followers in the hopes to multiply your reach!