You may think that being a fashion blogger in the UK is both a niche and an overcrowded field, and to a certain point you might be correct. However, the beauty of the UK’s fashion offering is that there is plenty of scope for unique and quirky fashionistas to make their mark. Here are some bloggers that you should be following if you are passionate about fashion.
Hannah Crosskey has a fantastic sense of style, blending minimalist chic with classic London styling. The author of A Fashion Fix, she lives in Brighton, and enjoys styling her look around a subdued core wardrobe of predominantly monochrome garments.
Lisa Aiken is far more than simply a fashion blogger – if that career path can ever be described as simply anything! She is the director of women’s fashion at Moda Operandi, and has thrived with the challenge of the promotion and the opportunity to build a brand from the ground up. Setting the scene with her effortless elegance, Aiken ensures that she makes and holds a space for young and upcoming women in the fashion industry, providing both inspiration and destination for them.
Born and bred in London, but of Nigerian descent, Grace Ladoja is simply stunning. But she has not rested on her looks, working extremely hard to succeed in every field she ventures into. Awarded an MBE, one of Vogue’s 25 most influential women, and manager to grime music sensation Skepta, Ladoja is also highly influential in the fashion world, working with the likes of Vans, Cotweiller and Thresher, to name just three. For cutting edge style and breath-taking ambition, Ladoja is one to watch: no matter what she does!
Zimbabwean-born, but currently living and working in London, Natasha Ndlovu speaks not only her native Ndebele (one of Zimbabwe’s two main indigenous languages, the other being Shona), but also flawless English, Russian, French and Spanish. With sheer grit and determination, the model-beautiful blogger has established a highly successful blog called Bisous, which has seen her form partnerships and gain contracts with the likes of Jimmy Choo, Boodles and Top Shop, amongst many others. With an eye for fashion that pleases, Ndlovu is one to watch to stay absolutely on trend.
It is not often that the fashion world collides with that of organised religion, especially a more conservative belief system like Islam. Amira Khan, introduced to the fashion world by her fashionisto dad, began to experiment with her style when at university. She was not interested in rebelling and rejecting the teaching under which she had been raised, but neither did she see any need to be dull or frumpy while dressing modestly – and modest and stylish are her watchwords. Her blog, Modest Mira, took off when a friend encouraged Khan to explore her style in a way that others could follow along. She now has thousands of followers, both Muslim and non-Muslim who adore her style, modesty and the appreciation of comfort over fad in Khan’s messages.
Ell Richardson has always taken the fashion world seriously, taking her undergraduate degree in International Fashion Promotion at MMU (Manchester Metropolitan University). Her business-like approach to what is, for other women, more of a hobby, has seen her attain heights that others might not dare to dream of. As Digital Coordinator for Alexander McQueen, the acclaimed designer, Richardson is almost single-handedly responsible for the brand image of the company, tailoring and crafting social media posts to maximise brand awareness and minimise any detracting factors that might mar the designer’s stellar reputation.
These are just some of the ladies whose hard work and dedication will keep the fashion industry fresh and vibrant. Follow them to ensure you know your fashions from your fads before anyone else!